A new sales company ICE FRESH SEAFOOD established

By establishing Ice Fresh Seafood we are reinforcing our emphasis on our sales activities and increasing the service both for suppliers and customers. In addition, the company will continue and increase sales for other producers.

In past years Samherji has been successful in marketing of various seafood products globally. The company has been a big player in sales of frozen and fresh ground fish products on the British market and mainland Europe. There has been a lot of development in the sales of pelagic fish to East-Europe, including Ukraine, Belarus, Poland and Russia. The sales of farmed fish have been increasing on the European market and especially the American market. Asia has been and will continue being one of the most important markets for the company's products.

On this reliable foundation, relationships of the of business and knowledge market, Ice Fresh Seafood will build it's business and continue further development and marketing.

It is expected that Ice Fresh Seafood will sell over 100.000 tons of products over the next year and the turnover will be approx.230 million Euro.

Employees of Samherji's sales department will from now on be employees of Ice Fresh Seafood.

Gustaf Baldvinsson; Managing Director
Steinn Simonarson; Financial Director
Birgir Ossurarson; Farmed fish and prawns; office manager in Akureyri, lceland
Hlynur Veigarsson; Sea frozen ground fish; office manager in Reykjavik, lceland
Jonas Baldursson; Land frozen and fresh products, based in Hull UK
Oli Bjorn Olafsson; Pelagic fish, based in Akureyri, lceland
Valur Asmundsson; Pelagic fish, based in Gdynia Poland

The new company will commence trading from July 1st 2007 and invoices will be made out in the name of the new company from that time. Customers will not be aware of any other changes in relation to past dealings with Samherji.